Analytics & Reporting

Performance across sends, deliverability and responses. All metrics on this page are illustrative demo data.

Total emails sent

1,248

last 30 days · sample data

Accepted deliveries

1,208

96.8% delivery rate

Bounced

15

1.2% bounce rate

Pending / other

25

2.0% of emails sent

Replies

51

4.2% of accepted

Daily sending trends

Sample data · last 30 days · daily values sum exactly to the totals above

Emails sent
1,248total
Accepted
1,20896.8% of sent
Bounced
151.2% of sent
Pending / other
252.0% of sent
Replies
514.2% of accepted
Sample data

How metrics are calculated

Reporting month · Oct 2 – Oct 31, 2026 · sample data

  • Accepted1,208(96.8% of sent)
  • Bounced15(1.2% of sent)
  • Pending / other25(2.0% of sent)

Delivery rate

96.8%

Accepted deliveries ÷ total emails sent

1,208 ÷ 1,248

Bounce rate

1.2%

Bounced emails ÷ total emails sent

15 ÷ 1,248

Pending / other

2.0%

Other pending or unsuccessful ÷ total emails sent

25 ÷ 1,248

Reply rate

4.2%

Replies ÷ accepted deliveries

51 ÷ 1,208

1,248 sent = 1,208 accepted + 15 bounced + 25 pending/other. Accepted means the receiving server accepted the message — it does not confirm inbox placement.

Campaign comparison

Reporting month · 30 days · rows sum to the monthly totals

CampaignSentAcceptedRepliesReply rate
Q4 Founder Outreach56054296.8%239 +4.2%
Design Agencies · EU35234196.9%146 +4.1%
Heads of Growth · SaaS15615096.2%62 +4.0%
Real Estate Brokers · AE18017597.2%84 +4.6%
Monthly total1,2481,20896.8%514.2%

Reply rate = replies ÷ accepted deliveries. Draft campaigns with no sends are excluded. Sample data.

Mailbox performance

Monthly sends split across each campaign's planned mailboxes · total 1,248 · sample data

sarah@outreachmail.example316 sends25%
daniel@outreachmail.example218 sends17%
amelia@definitejobs.example406 sends33%
ryan@definitejobs.example308 sends25%
Positive replies: 21
Unsubscribe rate: 0.3%
4 planned mailboxes
15 bounces handled automatically